by Amy Prindle | Feb 8, 2018 | News, School Marketing, SEO tips, Webmaster Tips
What do we actually DO to optimize our web presence? Since optimizing websites for search engines primarily means optimizing websites for people, many of the principles of SEO follow fundamental advertising, marketing, and sociological principles. That also means...
by Amy Prindle | Feb 1, 2018 | News, School Marketing, SEO tips, Webmaster Tips
What does SEO have to do with your ministry? A woman stood up on a table at a crowded, noisy party. She asked, distraught, “Who is Jesus?” The host of the party took her by the hand and led her past several folks (including Adventists, let’s say) who...
by Amy Prindle | Jan 24, 2018 | News, School Marketing, SEO tips, Webmaster Tips
Google has announced that starting in July, they’ll be using page-load speed as a ranking factor in mobile searches. What does this mean for you and your ministry’s website? If your site loads slowly on mobile—or on desktop—your rankings in Google search results could...
by Amy Prindle | Nov 9, 2017 | Church website best practices, News, School Marketing, SEO tips
Not just for businesses—Yelp is also beneficial for churches & other nonprofits! If your organization has a local audience* and is on Yelp, there is great potential. It may be daunting at first to open up your organization to public opinion, but it’s a strong step...
by Jennifer Berubee-Burkes | May 19, 2017 | News, School Marketing
Once you have a school Facebook page established, how do you keep it interesting and relevant? The most important thing to keep people interested in your Facebook page is to post often. If you can’t post daily, post at least couple times a week. Post important...
by Jennifer Berubee-Burkes | May 19, 2017 | News, School Marketing
In the context of online marketing, Facebook can be an effective tool to promote your school. A Facebook page can have a broad and positive reach and can be used as a platform to show off the “hidden gem” that is your school. But how does a novice go about setting up...
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